Focus on what consumers want with a focus group - Starmark

Get in some face time with your customers by conducting market research with a focus group Essentially a focus group is a way to receive constructive feedback directly from your customers or potential customers Focus groups are used in planning marketing and evaluation by answering questions that will help you improve your company s product or service Focus groups can help you resolve existing issues or even generate new ideas However it s important you use focus groups for directional research such as testing assumptions and determining consumer trends attitudes and thought processes For example if you were running a hospital you might ask How do you choose a hospital Some people might answer that they base their choice on Parking Awards or Location On the other hand a focus group is too small a pool for definitive research such as finding out the percentage of people who choose a hospital based on the amount of parking For that an online survey would serve you better Customer Surveys Finally it s important that you hire an organization that knows what they re doing in this arena A good moderator is critical or your focus group might turn into a free for all Usually we re all for free but not in this case

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