The swoosh and the squiggle: Is there a logic to logos? - The Hindu BusinessLine

Redesigning a logo entails some risks, mainly because very few general rules exist, and consumer sentiment can throw up surprises. There are perhaps only two “truths” when it comes to successful brand logos, and neither has to do with the design of the logo per se. First, what the marketing department builds on top of the logo through follow-on marketing campaigns will, over time, build the equity associated with the brand logo. Be it Pepsi or Air India’s new look that is expected to be unveiled soon. Second, a logo of a well-known and loved brand is like the face of a loved one – familiarity and love overpowers looks.

Swoosh, there it is. — Justin Kerr Design

Ishita Ranjan posted on LinkedIn

How The Swoosh Logo Design Went From Hot To Not

Ishita Ranjan posted on LinkedIn

The Swoosh and the Squiggle: Is there a logic to brand logos

What might be the logic behind the Make in India logo? Why is it a

Priya Narayanan's Instagram, Twitter & Facebook on IDCrawl

Swoosh, there it is. — Justin Kerr Design

Swash and swoosh. Vintage swashes baseball typography swirl tails

The Hindu Business Line