Is FIFA 23 the last game in franchise? Why EA Sports is rebranding

In July, EA Sports and FIFA announced that their partnership spanning over 20 years will come to an end in the summer of 2023.

EA's decision to rebrand FIFA 23 receives green light - Softonic

EA bosses explain decision to rebrand FIFA franchise after FIFA 23 - Dexerto

EA Sports Unveils Rebranded Soccer Video Game FC 24—Its First Without 'FIFA' Branding

EA Sports confident as flagship soccer game begins life after FIFA

EA Sports FC - Wikipedia

Will FIFA 23 be the last FIFA game?

Case Study: EA SPORTS FC 24

EA Sports FC: Why FIFA split means there are 'no limits' on new games, with fresh features and 'immense' freedom set to benefit fans for years to come

FIFA 23: Release date, pre-order details, ratings and new features