SSPH+ “It's all About the Colors:” How do Mexico City Youth
Por um escritor misterioso
Last updated 08 julho 2024
![SSPH+ “It's all About the Colors:” How do Mexico City Youth](https://www.ssph-journal.org/files/MyHome%20Article%20Library/585434/585434_Thumb_400.jpg)
Objectives: Cigarette packs are relevant to branding strategies, designed to appeal to specific groups. There is little research on how pack features increase product appeal among key constituents such as youth in low- and middle-income countries.Methods: We conducted 10 focus group discussions (FGDs) with adolescents and 5 FGDs with young adult smokers in Mexico City, separated by age, gender, smoking, and socioeconomic status. Participants separated 23 cigarette packs into “appealing” and “unappealing” groups, and were asked to explain their decisions, describing the features that supported their views. FGDs were video-recorded, transcribed in Spanish, translated into English, and subjected to thematic analysis.Results: Pack groupings did not differ greatly across FGDs; bold, contrasting colors and elements communicating flavor and promotion increased cigarette pack appeal and desire to try. Participants perceived packs with these features to be used by and designed for youth, like themselves.Conclusion: Our findings reinforce the importance of packaging design in attracting new consumers and maintaining current ones. Mexico should consider stronger tobacco advertising policies that include packaging color and depiction of flavor to reduce product appeal.
![SSPH+ “It's all About the Colors:” How do Mexico City Youth](https://www.ssph-journal.org/files/Articles/603859/ijph-66-603859-HTML-r1/image_m/ijph-66-603859-t004.jpg)
SSPH+ Early-Life Exposure to the Chinese Great Famine and Later
![SSPH+ “It's all About the Colors:” How do Mexico City Youth](https://static.independent.co.uk/2023/06/06/20/newFile.jpg?width=1200&height=630&fit=crop)
The Potential Impact Of Plain Packaging Of Cigarette, 60% OFF
![SSPH+ “It's all About the Colors:” How do Mexico City Youth](https://c5.rgstatic.net/m/4671872220764/images/template/default/profile/profile_default_m.jpg)
PDF) Feminine Appeals on Cigarette Packs Sold in 14 Countries
![SSPH+ “It's all About the Colors:” How do Mexico City Youth](https://www.researchgate.net/publication/323464205/figure/fig1/AS:599200207208448@1519871870904/Cigarette-pack-images-presented-in-each-experimental-condition-in-a-study-of-cigarette.png)
The Potential Impact Of Plain Packaging Of Cigarette, 60% OFF
![SSPH+ “It's all About the Colors:” How do Mexico City Youth](https://www.ssph-journal.org/files/Articles/598083/ijph-66-598083-HTML/image_m/ijph-66-598083-t003.jpg)
SSPH+ Employment Status and Health Literacy in Denmark: A
![SSPH+ “It's all About the Colors:” How do Mexico City Youth](https://i1.rgstatic.net/publication/352380008_Feminine_Appeals_on_Cigarette_Packs_Sold_in_14_Countries/links/60c757b04585157774d787b4/largepreview.png)
PDF) Feminine Appeals on Cigarette Packs Sold in 14 Countries
![SSPH+ “It's all About the Colors:” How do Mexico City Youth](https://ars.els-cdn.com/content/image/1-s2.0-S1054139X12002224-gr1.jpg)
The Potential Impact Of Plain Packaging Of Cigarette, 60% OFF
![SSPH+ “It's all About the Colors:” How do Mexico City Youth](https://www.ssph-journal.org/files/MyHome%20Article%20Library/1606520/1606520_Thumb_400.jpg)
SSPH+ Predictors of Suboptimal Adherence Among Children on
![SSPH+ “It's all About the Colors:” How do Mexico City Youth](https://www.ssph-journal.org/files/Articles/1604228/ijph-67-1604228-HTML/image_m/ijph-67-1604228-g001.jpg)
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