Forever 21 brand to shed image of 'fast fashion' as it returns to Japan

U.S. fashion chain Forever 21 re-entered the Japanese market on Feb. 21 with plans to reinvent itself after pulling out of the country four years ago amid criticism and competition from internet shopping. 

Forever 21 brand to shed image of 'fast fashion' as it returns to Japan

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Forever 21 brand to shed image of 'fast fashion' as it returns to Japan

View of a store of Forever 21 to close down on the West Nanjing Road in Shanghai, China, 21 May 2019. A growing number of foreign fast fashion brand Stock Photo - Alamy

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