Google kills off FLoC, replaces it with Topics
Por um escritor misterioso
Last updated 17 julho 2024
![Google kills off FLoC, replaces it with Topics](https://techcrunch.com/wp-content/uploads/2022/01/keyword_cookie_topics.png)
FLoC (Federated Learning of Cohorts), Google’s controversial project for replacing cookies for interest-based advertising by instead grouping users into groups of users with comparable interests, is dead. In its place, Google today announced a new proposal: Topics. The idea here is that your browser will learn about your interests as you move around the web. […]
![Google kills off FLoC, replaces it with Topics](https://thriveagency.com/files/Everything-We-Know-About-Topics-Googles-FLoC-Replacement1024x512_011720.png)
All You Need To Know About Topics - Google's FLoC Replacement
![Google kills off FLoC, replaces it with Topics](https://i.ytimg.com/vi/SgZ-ZpFnOt0/hqdefault.jpg)
Good News! Google Killed FLoC (And Replaced It With “Topics”)
![Google kills off FLoC, replaces it with Topics](https://images.deccanherald.com/deccanherald/import/sites/dh/files/articleimages/2022/01/26/google-reuters-1-1071922-1642414350-1074780-1643183009.jpg?w=1200&h=675&auto=format%2Ccompress&fit=max&enlarge=true)
Google announces Topics tool to replace tracking cookies, drops FLoC
![Google kills off FLoC, replaces it with Topics](https://us-wd.gr-cdn.com/blog/sites/5/2022/02/1012/screenshot-2022-02-03-at-14.41.04.png)
Third-Party Cookies Phase-Out And Google Topics Explained
![Google kills off FLoC, replaces it with Topics](https://www.ghacks.net/wp-content/uploads/2021/04/vivaldi-browser-no-floc.png)
Vivaldi says no to Google's FLoC as well - gHacks Tech News
![Google kills off FLoC, replaces it with Topics](https://optimine.com/wp-content/uploads/2022/01/Chrome-Cookie-copy.jpg)
What is Google Topics? - OptiMine
![Google kills off FLoC, replaces it with Topics](https://cdn.mos.cms.futurecdn.net/VKqC7XgUFwuMPbUXfnA7cf.jpg)
Google pushes back deadline for killing off tracking cookies in Chrome
![Google kills off FLoC, replaces it with Topics](https://pressgazette.co.uk/wp-content/uploads/sites/7/2020/10/google_shutterstock-scaled.jpg)
Publishers told 'don't be fooled' by Google Topics privacy proposal
![Google kills off FLoC, replaces it with Topics](https://www.protocol.com/media-library/a-flock-but-not-a-floc.jpg?id=29169626&width=1200&height=600&coordinates=0%2C1260%2C0%2C1260)
Google killed FLoC: Topics is replacing it - Protocol
![Google kills off FLoC, replaces it with Topics](https://assets-global.website-files.com/5ea82056771c9dd4b6f61bdc/6207add167c46406de209849_Blog_TopicAPI_Main_Dean_20220212.png)
Google Introduces Topics API For Cookieless Tracking
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