Political campaigns embrace streaming for midterm ads - Protocol

The 2022 midterm elections are nearing, and campaigns are expected to spend a record $1.2 billion on connected TV ads. Streaming advertising spending is becoming a major factor in House and Senate races, according to CTV experts.
After long ignoring streaming services, political campaigns are finally acknowledging that media consumption habits have changed.

US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms - Basis Technologies

What candidates are saying in political ads ahead of the midterm elections - Washington Post

How a surge in targeted political ads during the midterms impacted battleground states

Examining spread of emotional political content among Democratic and Republican candidates during the 2018 US mid-term elections

Katie Hobbs projected to beat Kari Lake for Ariz. governor, in Trump's latest midterm loss - ABC News

IAB Annual Report 2022

Morning Report — What message did Tuesday's voters send?

Cognitive–motivational mechanisms of political polarization in social-communicative contexts

Canary in the Coal Mine': Is Elissa Slotkin's Win a Warning for Political Extremists? - POLITICO

Political Climate

How to read the midterm campaign ads: Dystopian darkness vs. heartwarming biopic