Why AIA is betting on the metaverse with a Roblox game to help it

The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.

Roblox: How the children's game became a $30bn bet on the Metaverse

Roblox Metaverse: Everything You Need to Know., by Gautam Raturi, CodeX

Genady Chybranov on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…

Roblox: How the children's game became a $30bn bet on the Metaverse

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Roblox's year-end data reveals its metaverse advantage

Roblox: Building The Metaverse But For Whom? (NYSE:RBLX)

Why Roblox is already defeating Meta in the Metaverse, by Sujit B

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Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience, Analysis

Web3 & Metaverse Marketing Network on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…

Why Roblox is a metaverse marketing on-ramp—despite Web3 interoperability

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Roblox launches partner programme to help more brands advertise on platform, Advertising