The DSi XL shows once and for all that gaming is no longer just for gamers

The explosion of casual gaming over the last few years, primed by companies like PopCap and touched off by Nintendo's incredibly accessible Wii, has put gaming firmly in the mainstream. Halo, Grand Theft Auto, and other AAA games, while not by any stretch of the imagination "casual," end up selling in the tens of millions of units, resulting in billions of dollars in revenue. Nintendo employees were said to generate more money per employee than Goldman Sachs, and the growth of the industry was barely hampered by recession. Despite all this, there is still a double misapprehension about the gaming world: "non-gamers" think games are for gamers, and "gamers" think games are well, for them. The reality is that games have reached the point where games are simply a product, easily divisible into categories the way TV shows and movies, and indeed things like cameras and microwaves are. Games used to be made for gamers, and money was a pleasant by-product. Now the game is a pleasant by-product of the money-making process. And the DSi XL is a perfect exemplar of this new situation.

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