Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience, Analysis

The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.

Chun Yu Louie 雷振宇 on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…

Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience, Analysis

Genady Chybranov on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…

Marketing in the metaverse: The biggest opportunities for brands, Advertising

Roblox soars in Q4, but the metaverse's advertising potential is cooling down - Insider Intelligence Trends, Forecasts & Statistics

Carmen Tu on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…

Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy - ScienceDirect

What Is the Impact of Metaverse on Marketing, by Emily Yan

Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience, Analysis

Roblox wants to advertise to gamers ages 13 and up in the metaverse - The Washington Post

Roblox Builds The Metaverse (NYSE:RBLX)