How retailers like Claire's and Walmart are going all in on Roblox

Retailers like Claire's and Walmart are increasingly launching new Roblox experiences as a way to try and reach younger customers.

ShimmerVille, Roblox Wiki

Exclusive: Claire's launches Sims-like town Shimmerville on Roblox

The Roblox Brand Activation Tracker

Why Roblox is a metaverse marketing on-ramp—despite Web3 interoperability

Roblox Action Figures in Action Figures

Roblox Celebrity Collection - Club Boates Game Pack [Includes Exclusive Virtual Item]

Roblox Celebrity Collection - The Clouds: Flyer Figure Pack [Includes Exclusive Virtual Item]

Claire's Adds Kohl's to Growing Roster of Retail Partnerships - Retail TouchPoints

Found at the Claire's store inside of the Walmart I work at. Managers took it down before any customers could see it but was able to get a pic of it first

Walmart launches immersive experiences