Tencent-backed Kwai launches new app to go after Douyin's core

Kwai Concept's goal is very transparent - to lure more users from first and second-tier cities.

Tencent

Attack of the Clones: TikTok's Rival Kuaishou Lands in the US

Kuaishou Archives - KrASIA

HKSAR Government Press Releases

Why Toutiao's Tik Tok is so popular in Southeast Asia - The Low Down - Momentum Works

Will Douyin's new direction accelerate its growth? - CGTN

Douyin Advertising Strategies for Foreign Brands - Marketing China

The Rise of TikTok and Understanding Its Parent Company, ByteDance

ByteDance's Douyin and Tencent bury hatchet, reach video cooperation pact

jt-20220422x20f001.jpg

Kuaishou: TikTok's Chinese nemesis, Marketing

Platforms SpringerLink