Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds

British automaker McLaren, creator of some of the world’s best-performing sports cars, has an interesting history behind its current, seemingly innocuous logo. The red, curved ray–commonly referred to as the “swoosh”–is all over the company’s handiwork. But what does it represent? Some purport that the red curve was derived from the original crest used by McLaren that […]

Lando Norris Fans⁴ on X: McLaren rebranding to the original Kiwi this weekend is so iconic🙌 they need to make this more prominent all year🧡 / X

Ever Wondered What McLaren's Logo Stands For?

McLaren celebrates its Kiwi roots

The meanings behind car makers' emblems

Human Capital magazine issue 8.1 by Key Media - Issuu

Distracted by kiwi bird New Zealand kiwis Art Board Print by madgrfx

The hidden meaning behind car makers' badges

Can we identify this motive/logo on the McLaren? : r/FormulaE

McLaren on X: What's in a name? Explore the McLaren story of 2017, featuring a name change, a Kiwi & the colour orange: / X