Google Now and Google Play Store run into problems thanks to

To test how changes to the Android UI would go over, or how new features added to the platform would be received by users, Google randomly uses server-side tests to get the lay of the land. The only problem is that these tests can sometimes lead to some unexpected results. Currently, there are two separate tests being done, one to Google Now and the other to the Google Play Store

I'm in desperate need of a phone call and will trade a Google Play Card, but noooo : r/scambait

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Google Now and Google Play Store run into problems thanks to Google's server-side testing - PhoneArena

FIX: Google Play Store Keeps Crashing on Android