Samsung Within — Gene Lu / UX Designer

Samsung wanted to turn their users into brand advocates. One problem we identified was that Samsung users simply don’t know enough about the company to advocate for it. So we presented incredible untold stories that would make Samsung users proud, in a way that would keep them interested.

Store 1 — Gene Lu / UX Designer

Samsung Within — Gene Lu / UX Designer

Gene Lu LinkedIn

Insights 2013 with Exclusive Online Content by SapientNitro - Issuu

XE500T1C Tablet (802.11 abgn WLAN2.4/5GHz and BT+EDR+LE) User Manual William_eng-120907 Samsung Electronics

Samsung Within — Gene Lu / UX Designer

Siemens @ SPS Nuremberg 2023, Press, Company

Spartan-3A/3AN User Guide Datasheet by Xilinx Inc.

Moncler Beauty x Intellect — Gene Lu / UX Designer

Moncler Beauty x Intellect — Gene Lu / UX Designer