PDF] How can live streamers enhance viewer engagement in eCommerce streaming?
Por um escritor misterioso
Last updated 16 julho 2024
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://d3i71xaburhd42.cloudfront.net/db470b31c94e96ea5e9fa8f91d0d2f8d1829bdd6/5-Table1-1.png)
The survey results suggest streamers’ authenticity, attitudinal similarity and customer response capability enhance intimacy perceived by online viewers, leading to viewers' online engagement. eCommerce live streaming has enabled new forms of customer engagement, where live streamers, viewers and platform owners engage each other in real time to hawk and trade goods and services. Central to live streaming sales are live streamers. It is therefore critical to discover techniques to maximize live streamers’ engagement with viewers. Based on the intimacy theory, we propose the perceived intimacy live streamers created improves online engagement with viewers. Our survey results suggest streamers’ authenticity, attitudinal similarity and customer response capability enhance intimacy perceived by online viewers, leading to viewers' online engagement. Contributions of our study are discussed.
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://d3i71xaburhd42.cloudfront.net/db470b31c94e96ea5e9fa8f91d0d2f8d1829bdd6/5-Table1-1.png)
PDF] How can live streamers enhance viewer engagement in eCommerce streaming?
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://avadaio_assets.storage.googleapis.com/uploads/2023/09/12080206/image6-5.jpg)
A Comprehensive Look At Twitch's Streamers' Statistics
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://i1.rgstatic.net/publication/345973302_Understanding_Characteristics_of_Popular_Streamers_on_Live_Streaming_Platforms_Evidence_from_Twitchtv/links/5fb3609c92851cf24cd84eee/largepreview.png)
PDF) Understanding Characteristics of Popular Streamers on Live Streaming Platforms: Evidence from Twitch.tv
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://www.frontiersin.org/files/Articles/767876/fpsyg-12-767876-HTML-r1/image_m/fpsyg-12-767876-g001.jpg)
Frontiers How Live Streaming Features Impact Consumers' Purchase Intention in the Context of Cross-Border E-Commerce? A Research Based on SOR Theory
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://cdn.statcdn.com/Statistic/1030000/1030795-blank-754.png)
Top game streaming platforms hours watched 2022
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://market.us/wp-content/uploads/2023/09/Esports-Market.jpg)
Esports Market Size, Share, Statistics
Full article: Characteristics and roles of streamers in e-commerce live streaming
The impact of streamer emotions on viewer gifting behavior: evidence from entertainment live streaming
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://onlinelibrary.wiley.com/cms/asset/1b46587f-9b8d-4bf0-aca1-1a477361f99d/ijcs12960-fig-0002-m.jpg)
The commercial impact of live streaming: A systematic literature review and future research agenda - Xu - 2023 - International Journal of Consumer Studies - Wiley Online Library
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