U.S. Consumers Now Spend More Time In Apps Than Watching TV

At yesterday's Apple event in San Francisco, CEO Tim Cook spoke about the need to bring apps to the TV's big screen, while introducing the new Apple TV. Today, a new report from Flurry also highlights how apps have edged their way further into our lives, noting that, for the first time ever, the time spent inside mobile applications by the average U.S. consumer has now exceeded that of TV.

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