Nigerian “John Wick” Is a Runaway Hit on Netflix! But Why No Promotion?

The Black Book, a Nigerian revenge action thriller about corruption, police brutality and abuse of power in Africa’s most populous country, has steadily pulled record global viewership numbers on Netflix since its release a month ago. According to the streaming giant, the film, which is drawing comparisons to Keanu Reeves blockbuster John Wick series, garnered 5.6 million views just 48 hours after its release and by its second week was featured among the top 10 titles in 69 countries.

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