Top cat: how 'Hello Kitty' conquered the world

When, in 1974, employees at the Japanese design company Sanrio created Hello Kitty, the small, rounded cartoon cat with a red bow between her ears and no mouth, they could never have dreamt that she would become the global megastar she is today. Sales of Hello Kitty merchandise now account for half of Saniro's $1bn (£500m) annual turnover and her face adorns 50,000 products, sold in more than 60 countries.

BUS2030 - Case Study Hello Kitty.docx - CASE STUDY 11.1 Hello

Sanrio Cursors Collection - Sweezy Custom Cursors

Hello Kitty, one of Japan's most beloved cartoon characters, is