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Last updated 16 julho 2024
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People use social media not only for social purposes but also for business purposes. It is used in management and marketing as a tool to manage organizations and market products and services, especially to influence customers’ intention and satisfaction. Therefore, the research purpose is to define factors that influence continuous intention to use TikTok in Jordan and to what extent satisfaction with TikTok influences continuous intention to use TikTok. The current research uses a quantitative cross-sectional approach. Data was collected by online surveys and shared on several social media sites such as WhatsApp, Instagram, and Facebook. A total of 402 responses were valid for further analysis. Then, Structural Equation Modeling (SEM) was performed. The results indicate that the following factors significantly affect satisfaction: self-expression, informativeness, a sense of belonging, and trendiness in TikTok. However, the following factors do not significantly affect satisfaction: sociability, affection in TikTok, and past time in TikTok. The factors can explain 48.5% of satisfaction. Finally, satisfaction has a positive significant influence on users’ continuous intention to use TikTok and can explain 30.6% of the user’s continuous intention to use TikTok. In conclusion, the organizations have to heavily use the factors that influence the users’ satisfaction to increase users’ continuous intention.
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Full article: Sustainable planning and design for eco-industrial parks using integrated multi-objective optimization and fuzzy analytic hierarchy process
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Wells Fargo Center Survey Grade Not Based On The Facility
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Technological Capabilities, Open Innovation, and Eco-Innovation: Dynamic Capabilities to Increase Corporate Performance of SMEs - ScienceDirect
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Technological Capabilities, Open Innovation, and Eco-Innovation: Dynamic Capabilities to Increase Corporate Performance of SMEs - ScienceDirect
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PDF) How to Respond to the Fourth Industrial Revolution, or the Second Information Technology Revolution? Dynamic New Combinations between Technology, Market, and Society through Open Innovation
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MDPI Article Template - Overleaf, Online LaTeX Editor
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System Dynamic and Simulation of Business Model Innovation in Digital Companies: An Open Innovation Approach - ScienceDirect
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Full article: Sustainable planning and design for eco-industrial parks using integrated multi-objective optimization and fuzzy analytic hierarchy process
![JOItmC, Free Full-Text](https://ars.els-cdn.com/content/image/1-s2.0-S2199853122007776-JOItmC-07-00008-g002.jpg)
Technological Capabilities, Open Innovation, and Eco-Innovation: Dynamic Capabilities to Increase Corporate Performance of SMEs - ScienceDirect
Hameed Qasim Ghadhban - Publons
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Wells Fargo Center Survey Grade Not Based On The Facility
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JOItmC, Free Full-Text
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