What Is Puffery & How It Affects Your Brand Reputation

What is puffery? Find out how to avoid puffery in order to protect you from legal issues and costly damage to your brand's reputation.

Full article: The alluring and deceptive force of puffery – is it waning? Comparing brand puffery and brand genuinuity advertising appeals within a luxury automotive context

Puffery Claims In Petfood Marketing, by Vejay Anand

Food Fights Spell Trouble for Marketing Puffery

Puffery in Advertising, Overview & Examples - Video & Lesson Transcript

Gauging and Improving Your Brand Reputation with Market Research - Pollfish Resources

What's Puffery in Advertising? [Examples to Avoid in Your Brand]

9 Tips to Protect Your Brand Reputation - Business 2 Community

Wikipedia and Brand Reputation: A Guide

Wikipedia and Brand Reputation: A Guide

Puffery and Readership of Magazine Ads - Bruce G. VandenBergh, Nan Bartlett, 1982

The world's best, state-of-the-art piece on puffery in advertising

Protecting Your Brand Reputation Through Increased Awareness - FasterCapital