How can marketers tap into China's MBTI hype?

MBTI (Myers-Briggs Type Indicator) has become a common greeting in most socialising settings amongst young Chinese.

Advertising in China: Best Strategies for the Tourism Industry - Chinese Tourists Agency

Crawl, walk, run, and only then compete - v5.0

Digital Marketing In China in 2020: Best Ways to Enter the Chinese Market

🎙️ Self-actualisation and Slow living with Kyle Kowalski

Marketing to China's Middle Class - China Business Review

Consumer Behaviour - Study Guide, RSM353H1 - Consumer Behaviour - UToronto

Tmall dives into the digital collectibles craze while incorporating the MBTI hype

In countries where the citizens are being subjected to state-run propaganda do the citizens know that they are being subjected to propaganda? - Quora

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