How Surreal Cereal's Fake Celebrity Campaign Took the Marketing World by Storm

Dive into the story of how Surreal Cereal's unconventional "fake" celebrity campaign captured attention and shook up the marketing world.

Sam Riegel's ads - Critical Role

Kinda Cool Magazine: Issue 13 by Kinda Cool Magazine - Issuu

How startup cereal brand got Ronaldo, Dwayne Johnson, Serena Williams, and Micheal Jordan to endorse their products on a budget

April Fools: These Celebs Didn't Really Endorse Surreal Cereal – Mouse Print*

How Surreal Cereal's Fake Celebrity Campaign Became a Real Success

How Surreal Cereal's Fake Celebrity Campaign Became a Real Success

April Fools: These Celebs Didn't Really Endorse Surreal Cereal – Mouse Print*

How Surreal Cereal's Fake Celebrity Campaign Became a Real Success

28 Best Black Friday Marketing Campaigns

Best Ads Of The Week: A Cereal's Fake Endorsements And Nando's New Sounds