Flamin' Hot Cheetos: An Oral History Gone Wrong and an Uncomfortable Corporate PR Moment

Robert Montanez, the self proclaimed, but Frito-Lay-refuted inventor of Flamin' Hot Cheetos. As we all ate our Bengals-orange snacks for the Super Bowl yesterday, a story about one of the most iconic of them came up again to the forefront.   The dayglo orange Flamin’ Hot Cheetos made news in the New York Times Magazine on…

Is The Flamin' Hot Cheetos Origin Story Based On a Lie?

LARB Quarterly, no. 36: Are you content? by lareviewofbooks - Issuu

Abrams A23 by Abrams&ChronicleBooks - Issuu

Flamin' Hot by Richard Montanez - Global Leadership Network

So Very Wrong About Games

Flamin' Hot vs. the True Story of Richard Montañez

October 15, 2023: Volume XCI, No. 20 by Kirkus Reviews - Issuu

Fountain City Fulfillment Fiery Pack - The Perfect Mix of Hot & Spicy Treats - Individually Wrapped Bulk Candy - Assorted Hot & Spicy Candy Gift Box for Birthday Party

Salmon a la Chambord: One of the Most Ostentatious Dishes of the Gilded Age

The story behind the 'Flamin' Hot' rise from janitor to marketing executive