Fifa, Product Placement And The Future Of Ads In Video Games

We take a look at EA Sports’ Fifa series and the opportunities its in-game dynamic advertising offers marketers.

EA Sports in-game brand integrations

Why do in-game billboards and fliers in video games post fake ads, when the developers could be making money posting real ones? - Quora

The NFL and Pizza Hut: Future-Proofing with E-Sports

future product placement - FasterCapital

Fifa, Product Placement And The Future Of Ads In Video Games

EA Sports to drop FIFA branding from video game starting in 2023

9 Strange Product Placements In Video Games - Listverse

PDF) The effect of product placement in computer games on brand attitude and recall

Advertising in Video Games - Gameopedia

EA pulls toy shop ad for FIFA Points and commits to 'an immediate review