Elon Musk's decades-long 'X' obsession is behind Twitter rebrand

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Why has the Twitter logo changed to an X? Elon Musk's love letter, Tech News

Elon Musk's Clumsy Twitter Rebrand to 'X' Draws Mockery, Falls Flat on Its Face

Elon Musk's X Obsession and a Disastrous New Branding for Twitter

The reaction to 'X,' Elon Musk's rebrand of Twitter, reflects how we feel about brands

From Twitter to Super App: How Elon Musk Is Trying to Make an Unprecedented Penetration

Twitter's rebrand is the next stage in Elon Musk's vision for the company. But does anyone want it?

X is the Perfect Name For Twitter, by Henrik Ståhl

Twitter Rebrands to 'X,' Elon Musk Ditches Platform's Iconic Bird Logo

Xing out the Twitter bird leaves customers in a flutter

Twitter's Rebrand as Everything App X Is Doomed

Inside Elon Musk's 25-year history and obsession with the letter X as he prepares to rename and rebrand Twitter

What is X and why did Twitter have to die?

Elon Musk rebrands Twitter to X