EA says loot boxes are 'surprise mechanics' and are as ethical as Kinder Eggs

Loot box controversy has been going on for years now but publishers are starting to get worried as governments around the world are starting to pay attention and are investigating how predatory these

FIFA loot boxes are a 'long way' from gambling, says former EA Sports boss

EA Games VP Compares 'Harmless' Loot Boxes to US-Banned Kinder Egg

EA tells UK Parliament loot boxes are 'quite ethical

EA: They're not loot boxes, they're “surprise mechanics,” and they're “quite ethical”, Page 11

What's in a Lootbox? EA Says Surprise Mechanics, Quite Ethical

Loot Boxes Are Surprise Mechanics

EA: We don't call them loot boxes, they're surprise mechanics

EA: They Aren't Loot Boxes, They're 'Quite Ethical' 'Surprise Mechanics

OPINION: EA Is Right

Electronic Arts: “They're not loot boxes, they're surprise mechanics.”, by Luke Freeman

Loot Boxes Are Surprise Mechanics