Hello Kitty Con: Sanrio character celebrates 40th birthday with

More than 25,000 fans are expected; An exhibition at the neighboring Japanese American National Museum, “Hello! Exploring the Supercute World of Hello Kitty,” will continue through April 26, 2015.

INDIEFAB Book of the Year Awards — 2014 Finalist, The first book on Hello Kitty's brand collaborations celebrates one of the world's most loved

Hello Kitty Collaborations 40th Anniversary by Rizzoli

Hello Kitty Con being staged in Los Angeles to celebrate 40th birthday

Hello Kitty Con: Sanrio character celebrates 40th birthday with four-day festival – New York Daily News

The power of cute: Hello Kitty Con comes to LA

Hello, Kitty! Cute cartoon cat celebrates her 40th

Happy 40th birthday, Hello Kitty! Here's how local fans are celebrating – Orange County Register

Hello Kitty celebrates 40 years

Hello Kitty Celebrates 40th Birthday

Hello Kitty Con debuts in LA