Viral jumping game on China's WeChat draws big money from Nike

The jumping game, accessed via Chinese social messaging app WeChat, attracted over a million players within two weeks of its launch. Now international brands are leveraging that popularity.

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measures were first put in place, time spent

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Frameworks and Concepts

and other large technology companies

Frameworks and Concepts

Frameworks and Concepts

How to Go GloCal: Omni-Brand Orientation Framework - Ellen Schmidt

A Mini-Game About Balls Just Went Viral on WeChat

Viral jumping game on China's WeChat draws big money from Nike

A clone of a failed mobile game has just gone viral on WeChat