How the designers of Candy Crush maintain the balance between monetization and fun

In Candy Crush, players who watch ads are always rewarded with in-game bonuses, such as “boosters” that make levels easier to beat — which means workers at Activision Blizzard Media, the corporation’s in-game advertising arm, must regularly coordinate with King’s level designers to make sure ad-rewarded boosters don’t make any levels too much of a breeze.

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King celebrates Candy Crush Saga's 15,000th level and $20B in revenue

Creating Candy Crush Stylized Games

How Does Candy Crush Saga Make Money? - FourWeekMBA

Attracting and Retaining Players with Collection Systems - GameRefinery

Candy Crush Saga The Ancient Gaming Noob

How can we design a game like Candy Crush Saga? - Quora

King celebrates Candy Crush Saga's 15,000th level and $20B in revenue

Solomeow's Magic Blast, attempts in standing out

Chris Heatherly on LinkedIn: How King is using AI to make Candy Crush Saga even stickier -…

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