Whitney Houston's Estate & Legacy: Can Primary Wave Transform It? – Billboard

A decade after Whitney Houston's death, her legacy will get a major refresh (including a biopic movie) and her estate will see its revenue turbo-charged — thanks to its partnership with Primary Wave.

From holograms to advertising: Is Whitney Houston's legacy being preserved or exploited?

After Whitney Houston's Tragic Death at 48, Her Music Lives On; Estate Quadrupled Last Year - WomenWorking

Billboard February 4, 2023 (Digital)

Whitney Houston Re-Enters Top 10 on Billboard 200 – Billboard

The Estate of Whitney E. Houston and Primary Wave Music Announces A Whitney Houston Signature Fragrance in Partnership With Scent Beauty

Primary Wave Buys Whitney Houston Catalog Stake In Latest Play

Whitney Houston - Wikipedia

Primary Wave on LinkedIn: Devo x Goodyear - It's A Beautiful World

New Whitney Houston Albums, Perfume & Cosmetics Lines, & More To Launch in 2023 Celebration of Her 60th Birthday, Estate Confirms - That Grape Juice

From holograms to advertising: Is Whitney Houston's legacy being preserved or exploited?

Whitney Houston's estate reportedly creating hologram tour - Good Morning America

Whitney Houston: 10 Years After Her Death, Estate Sees Strong Growth

Naomi Ackie cast to portray Whitney Houston in biopic

After Whitney Houston's Tragic Death at 48, Her Music Lives On; Estate Quadrupled Last Year - WomenWorking

Whitney Houston's Death Leads to Surging Music Sales - The New York Times