IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction

Twitter reacts to IHop changing its name to 'IHob

Wendy's Slams IHOP for 'IHOb' Burger Rebrand

Burger Backlash: Why People Were So Upset With IHOb - Six Degrees

What happens now with IHOP's name change campaign?

IHOP's fake name change helped it sell 4 times more burgers

IHOP goes IHOb in social media blitz to draw the post-breakfast burger crowd - Los Angeles Times

Oreo Changes Name to Oreb In New Mockup After IHOP Changes Name To IHOb To Promote Burgers - The Junk Food Aisle

Think IHOb Is Bad? Here Are 4 Other Brands That Tried to Change Their Names

Everyone Is Trolling IHOP For Going From Pancakes To Burgers, And No One Is As Savage As Wendy's