Battle.net is Dead; Long Live Blizzard Tech

Rebranding is nothing new in the tech industry. We see it all the time, but sometimes it really hits home when a long-standing institution is hit with it as part of our evolving world. Battle.net launched twenty years ago back in 1996 going live alongside Blizzard's Diablo making it one of the earliest pioneers in having an online platform. In 1996, Blizzard had rolled out a platform that to this day we're just seeing other companies match, like the Bethesda Launcher.

Battle.net is DEAD! Blizzard retires 20-year old brand name

Microsoft to buy Activision Blizzard – Sony responds, Overwatch

Battle.net Is Dead, Long Live Battle.net - Wicked Good Gaming

Before Rebirth, Microsoft's Bing Faced Near-Death Experiences

How to Install 'Diablo IV' on Your Steam Deck

Blizzard's Battle.net gets a new update for better browsing - Polygon

Enterprise Software Is Dead. Long Live Enterprise Software.

New Battle.net Patch: Blizzard Voice, Chat Channels, Patch Notes

After promising so much, Diablo 4 Season 2 falls at the last

Overwatch 1' Is Dead, And It's A Bittersweet Moment : r/Games