After “Barbie,” Mattel Is Raiding Its Entire Toybox
Por um escritor misterioso
Last updated 07 julho 2024
![After “Barbie,” Mattel Is Raiding Its Entire Toybox](https://media.newyorker.com/photos/649e0150ada160419b41d7f0/master/pass/230710_r42617.jpg)
In an era when “pre-awareness” rules Hollywood, the company is ginning up plots for everything from Hot Wheels to UNO, Alex Barasch writes.
![After “Barbie,” Mattel Is Raiding Its Entire Toybox](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa810904d-54c1-4c18-a975-d85d09423e78_409x455.webp)
Get dumped then, Issue 1!!!!!! - by D.J. Byrnes
![After “Barbie,” Mattel Is Raiding Its Entire Toybox](https://kfor.com/wp-content/uploads/sites/3/2023/11/Wilma-Set-Background_Whole-Body-1.jpg?w=720)
Mattel creates Barbie of first female Principal Chief of the
![After “Barbie,” Mattel Is Raiding Its Entire Toybox](https://gagadaily.com/uploads/avatars/monthly_2023_11/IMG_6323.thumb.jpeg.64f5faa1bad1b08acee4c6cbb36205f8.jpeg)
More Mattel Movies In The Works After Barbie - Entertainment News
![After “Barbie,” Mattel Is Raiding Its Entire Toybox](https://external-preview.redd.it/after-barbie-mattel-is-raiding-its-entire-toybox-v0-y_KPQVVgQe5zoM54W-Z9uJmUE5bEYHTiWvw8GDFcR_w.jpg?auto=webp&s=2418745526d2afa463440c44f839da3e37bc4634)
After “Barbie,” Mattel Is Raiding Its Entire Toybox : r/Screenwriting
![After “Barbie,” Mattel Is Raiding Its Entire Toybox](https://cherryflava.com/content/images/2023/07/Screenshot-2023-07-14-at-13.30.15.png)
Barbie's brilliant strategy
![After “Barbie,” Mattel Is Raiding Its Entire Toybox](https://i.ytimg.com/vi/T8AGnBziVH4/mqdefault.jpg)
Lord God, keep your Mattel Cinematic Universe to yourself
Masters of the Universe Movie
![After “Barbie,” Mattel Is Raiding Its Entire Toybox](https://static.wikia.nocookie.net/filmguide/images/9/98/Barbie_2023_film.jpg/revision/latest?cb=20230708122018)
Barbie (film), Moviepedia
After 'Barbie,' Mattel Is Raiding Its Entire Toybox. In an era
![After “Barbie,” Mattel Is Raiding Its Entire Toybox](https://caldwelllaw.com/app/uploads/2023/08/Updated-WordPress-Background-Image-1680x945.png)
In the World We Live In, IP is King and Barbie is its Queen
![After “Barbie,” Mattel Is Raiding Its Entire Toybox](https://static.standard.co.uk/2023/06/05/09/newFile-6.jpg?width=1200&height=1200&fit=crop)
Mattel's new adventure park, with Hot Wheels Bone Shaker
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