Author Colleen Hoover's word-of-mouth success

Colleen Hoover’s years as a published — and self-published — fiction writer have been one long, pleasant surprise.
Colleen Hoover’s years as a published — and self-published — fiction writer have been one long, pleasant surprise. The Texas-based Hoover broke through in January 2012 when she released her novel “Slammed” through an .com program. It became a showcase for how an author in the Internet age can succeed through luck and worth of mouth. Now, her novel “It Ends With Us,” which was first published in 2016, has been selling tens of thousands of copies a week and topping bestseller lists — thanks largely to its popularity on #BookTok. That's the TikTok niche where young readers talk up their favorite works.

Colleen Hoover discusses her astonishing, accidental literary success — and what it's led to

Slammed, Book by Colleen Hoover, Official Publisher Page

Author Colleen Hoover's word-of-mouth success

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Colleen Hoover - Wikipedia

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Verity: Hoover, Colleen: 9781791392796: : Books

Verity by Colleen Hoover (2022, Hardcover, Special edition) Collector's Edition 9781538739723

It Ends with Us by Colleen Hoover, Paperback

Confess, Book by Colleen Hoover, Official Publisher Page

How #Booktok on TikTok Made Reading Fun Again