Apple seeks greater presence in Korea with 2nd Apple Store

Apple will open its second Apple Store in South Korea this Friday in a move to expand its presence in the main turf of archrival Samsung Electronics. Called Apple Yeouido, the second Apple Store is located on the L1 floor of IFC Mall in Yeouido, western Seoul, which is the epicenter of finance, politics and broadcasting. It is about the same size as the company’s first store, in Garosugil in southern Seoul

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