IHOP Is Launching A New 'Choice Menu' That Lets Customers Build

According to IHOP's internal market research, over 80% of orders that come through its system are customized. In response, IHOP is launching a new “Choice Menu, available throughout all dayparts for both in-restaurant and off-premise orders.

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IHOP Is Launching A New 'Choice Menu' That Lets Customers Build

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IHOP® Breakfast, Lunch, & Dinner Restaurants - Pancakes 24/7