Reaching 3.6 million football fans via comprehensive marketing analytics

The Royal Dutch Football Federation relies on SAS Customer Intelligence 360 to better understand what motivates players and fans, engage audiences with personalized communications, and promote the love of the game.

Chiefs and Patriots compete for fans and influence in Germany ahead of games in Frankfurt

Sports Sponsorship Market Size, Share, Opportunities & Forecast

Qatar Hosts the Most Expensive World Cup Ever – BRINK – Conversations and Insights on Global Business

The Growing Importance of Football Analytics

Enhancing sports through analytics - SAS Voices

Global Sports Market Forecast to 2032: Sector is Expected to Reach $623.63 Billion in 2027 at a CAGR of 5%

Sports Trading Card Market Size, Share, Trends, Scope & Forecast

Attracting Soccer Fans Using Acquisition Analytics

Global Sports Market Report And Strategies To 2032

Fan database Marketing

NFL Goes Deep With Marketing Analytics - WSJ

Why UEFA Champions League is bigger than the Super Bowl: Europe's biggest match dominates NFL title game for global viewers

Autumn 2023 - Issue 44 by Football Medicine & Performance Association - Issuu

U.S. sports fans push pause on their daily routines to watch the 2022 World Cup

Chiefs and Patriots compete for fans and influence in Germany ahead of games in Frankfurt